‘Heal in India’ initiative: Public-private partnership gives Boost to Medical Tourism

NEW DELHI: Government's ‘Heal in India’ initiative to strengthen medical tourism in the country has seen several patients from Africa and Gulf countries come to India for treatment.

A robust public-private partnership has played a key role in pushing forward government's national strategy and roadmap for medical and wellness tourism.

There has been a steady increase in the flow of patients from Africa and Gulf countries who opt to come to India for various treatments and surgeries.

Patients from Cambodia, Myanmar, Maldives, and Uzbekistan today prefer India over Malaysia for cosmetic surgery, dental treatment, organ-related treatments, and orthopedic surgery.

Medical Value Travel Facilitators (MVTF) have played a key role in this growth story. GoMedii is one such healthcare technology platform. It aims to work closely with the government to organize the highly fragmented medical tourism industry by bringing all services under one roof.

The platform seeks to promote India’s quality and affordable healthcare as well as budget-friendly allied services that make treatment costs 50-80% less vis-a-vis other popular medical tourism destinations like Turkey and Malaysia.

Rohit Singh, co-founder, GoMedii, said they have been playing an active role as an MVTF in Africa, the Middle East, Southeast Asia and the SAARC regions that are the primary markets for medical tourism in India, with Bangladesh and Africa contributing a lion’s share of traffic.

Rohit feels Africa is a largely untapped market offering great potential.

Abhishek Chandel, the co-founder, said empowering patients and their families with the right information remains their key goal. Our platform boasts a network of 100 plus hospitals providing quality and affordable treatment, he says.

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